We’ve heard it said that the dullest people look for a career in insurance. And the dullest of those choose personal insurance. We are the exception to the rule. Our people are proactive and service oriented. Personal Risk Management Solutions has recruited the best talent to serve your personal insurance needs.

Meet our management team.

Andy Potash – Chairman

In addition to being Chairman and co-founder of Personal Risk Management Solutions, Andy is Chairman, co-founder, and principal shareholder of The Distinguished Programs Group, a program administrator specializing in property/casualty insurance products for the real estate industry.

Prior to founding Distinguished Programs in 1995, Mr. Potash served as President and COO of Frank Crystal & Co., a large regional insurance broker for five years. From 1983 – 1986 he built a middle market insurance broker which he sold to Alexander & Alexander in 1987 and, subsequently, ran their NY Middle Market group for three years. From 1967 until 1983, Mr. Potash served in a variety of capacities with Bayly, Martin & Fay, a national insurance broker. His last role was as Executive Vice-President and co-COO.

He is a graduate of Cornell University and the Program for Management Development at Harvard Business School. He holds both the Chartered Life and Chartered Property and Casualty Underwriting degrees, and is an alumnus of the Young Presidents Organization.

Celia Santana – President & CEO

Celia began her career in the high net worth space twenty eight years ago at Chubb Insurance where she discovered her passion for the business. In her last job at Chubb Insurance she managed a large portfolio of personal insurance clients and was a senior executive with a significant P&L responsibility. Celia’s unique expertise provides her clients with tailored personal risk management recommendations that lead to personalized solutions.

Celia was named one of the Top 50 Women in Private Wealth by Private Asset Management Magazine in 2015. Celia has been a featured speaker at Working Mother Media’s Annual Conference, the Metro Roundtable and the National Association of Insurance Women. She has also been featured in the Wall Street Journal, AOL’s Daily Finance column, Investment News, Independent Agent Magazine, American Agent & Broker Magazine, Careerbuilder.com and various other media outlets. Celia is a graduate of Wesleyan University. She volunteers her time with A Better Chance and the National Hispanic Scholarship Fund.

Dale Krupowicz – Partner & Chief Operating Officer

Dale has extensive knowledge and experience serving the personal insurance needs of successful individuals and families with a career spanning almost 30 years. She joined PRMS in 2007. Prior to that, she was Vice President of a VIP Personal Insurance Division at a large regional agency. As COO of PRMS, Dale is responsible for all aspects of operations including client experience, insurance company relationships and talent management. Dale is often consulted by senior level insurance company executives on innovation and new customer creation. She has participated as a key member in various insurance company agency councils. Dale has a Bachelor’s Degree from Mercy College and a Certified Advisor of Personal Insurance (CAPI) Designation from Wharton.   Dale is considered an expert in the business and has been featured in Investment News, Rough Notes, ThinkAdvisor and Property & Casualty 360.  She was named one of the Elite Women in Insurance by Insurance Business America in 2016. Dale is a member of the Private Risk Management Association

Linda Graef Jones – Partner and Chief Sales Officer

Linda began her career in the financial services field in 1977 as a corporate banker with JP Morgan handling Fortune 500 companies. In 1986 she retired from her role as a Vice President to raise her family. During the next two decades, she held leadership positions with multiple nonprofit organizations. In 2009 Linda joined PRMS as a Private Client Sales Executive where her success led to multiple promotions including her current position, Chief Sales Officer. She is responsible for managing our relationships with trusted advisors and providing guidance and advice to new clients as they seek to better understand their personal insurance. Linda has been named an Elite Woman in Insurance by Insurance Business America in 2016. She has a stellar reputation and impressive client roster. She is a graduate of Duke University, and also received her MBA in finance from the Wharton School.

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