We've heard it said that the dullest people look for a career in insurance. And the dullest of those choose personal insurance. We are the exception to the rule. Our people are proactive and service oriented. Personal Risk Management Solutions has recruited the best talent to serve your personal insurance needs.
Meet our management team.Andy Potash - Chairman
In addition to being Chairman and co-founder of Personal Risk Management Solutions, Andy is Chairman, co-founder, and principal shareholder of The Distinguished Programs Group, a program administrator specializing in property/casualty insurance products for the real estate industry.
Prior to founding Distinguished Programs in 1995, Mr. Potash served as President and COO of Frank Crystal & Co., a large regional insurance broker for five years. From 1983 - 1986 he built a middle market insurance broker which he sold to Alexander & Alexander in 1987 and, subsequently, ran their NY Middle Market group for three years. From 1967 until 1983, Mr. Potash served in a variety of capacities with Bayly, Martin & Fay, a national insurance broker. His last role was as Executive Vice-President and co-COO.
He is a graduate of Cornell University and the Program for Management Development at Harvard Business School. He holds both the Chartered Life and Chartered Property and Casualty Underwriting degrees, and is an alumnus of the Young Presidents Organization.
Celia Santana - President & CEO
Celia has almost twenty years serving the personal insurance needs of individuals and families. Prior to her current role, Celia managed a large portfolio of personal insurance products and services at Chubb where she began her career. Celia's unique expertise provides clients with peace of mind and comfort. Celia has been featured as a speaker within the financial services industry, sharing her secrets of success. She volunteers her time with A Better Chance and the Hispanic Scholarship Fund. Celia is a graduate of Wesleyan University.
Dale Krupowicz - Private Client Relationship Manager
Dale has been working in the personal insurance business for over twenty-three years and is well-respected by her peers and competitors alike. Prior to joining PRMS, she ran the VIP Personal Insurance Division at a large regional agency. Dale has forged close relationships with all of the large insurance carriers that we represent and regularly participates in panel discussions as a client advocate. She is a member of the National Insurance Association of Women, a networking group consisting of key figures in the financial and insurance arenas. She has extensive knowledge and experience servicing the personal insurance needs of individuals and their families.




